Due to the rapid increase in mobile Internet usage we are now being asked by our new and existing clients to design a mobile version of their main website. In the past we used to create a stand alone mobile optimised version, but in the last few months we have started to believe this is the wrong way to go.
We have now noticed that if we optimize a clients main website using our optimizing software and place it on a separate .mobi domain then every time the main website is updated so is the optimized version. This method saves the customer a lot of money on the per page design costing whilst still giving the mobile user all the essential features of the main website, but in a stripped down version.
With an automatic redirect in place on the main website to the mobile optimsed version it then makes no difference which site is accessed on a mobile device. The website can then be built on the fly to fit each mobile no matter which make of mobile or mobile operating system is being used.
You can see this in action if you visit www.thisismedia.co.uk on your smartphone or scan the QR code below.
We would welcome any other ideas from people on the most cost effective way to optimise websites? Free bottle of Whisky or your favourite tipple (priced up to £50 – not much left in petty cash after Christmas) for any ideas that help our clients save time and money.
